All things SEO in an AI word with Kevin Indig

Kevin Indig is a legend in the SEO industry.

His resume speaks for itself with stints at Spotify, G2, Atlassian as well as being a growth advisor for businesses such as Snap, Reddit, NextDoor and Dropbox to name just a few.

In this episode we talk about Kevin's recent deep dive into the travel industry, how TripAdvisor have doubled their organic traffic with AI summaries and what might be coming next for AI and SEO.

Kevin also shares the importance of video and influencers in your brand strategy (call me!!).

This is one you don't want to miss! Catch it on Spotify here or on Apple Podcasts here.

1 opportunity for 1 leading brand in AI + Travel

In 2025 I we wanted to do something a bit different with sponsorship of the newsletter, podcast, meetups and other Everything AI in Travel assets.

There are a ton of great AI businesses building and growing in the travel space. I put myself in the shoes of those founders and CEO’s and thought what move could we make that would put us front and center of this emerging space that wouldn’t impact on our time to do all the other things that are needed to be done but also wouldn’t break the bank as a PR led GTM.

For 1 brand, therefore we are offering the full naming rights of all the Everything AI in Travel media. This includes:

• Naming rights of the Everything AI in Travel newsletter (avg weekly); plus

• Your brand highlighted each week as newsletter sponsor - I generally just mine the founders and brand LinkedIn and amplify your current stories; plus

• Naming rights of the Everything AI in Travel podcast (avg fortnightly); plus

• Audio insert in the middle of each podcast (ad placement) about the brand proposition or other storytelling; plus

• Invite key decision maker from the brand on as a guest for a full episode; plus

• Happy to invite key prospects you might be looking at, onto the podcast to build the relationship and do intros; plus

• Access to an engaged and growing audience built 100% organically to this point (3000+ subs of mainly core decision makers in travel; growing 2% each week organically; avg open rate of 50%+ across the full year of 2024; 70 key decision makers turned out for the Everything AI in Travel catch up drinks during WTM in November 2024); plus

• Annual listing in the Everything AI in Travel marketplace; plus

• Turnkey, zero workload on your side; plus

• It's cheap for the work involved (researching, writing, scheduling, recording, editing & publishing), output and audience access, I'm asking approx half the cost of a marketing coordinator for the lot which will deliver at least triple the output and reach into market than an internal individual can provide.

Contact: [email protected] if interested.