Santiago Rodriguez takes us through how to use AI to create social media content high value customers engage with

In this episode of the “9 Free AI Tools to Attract High-Value Visitors” series, we enter the Outreach phase of the framework and review one of the most practical tools for organic growth: the Social Media Expert AI.

This AI is designed to transform long-form destination content (blog posts, itineraries, guides, articles) into ready-to-post social content — single viral posts or full multi-day campaigns — tailored to the platform you choose.

In this walkthrough, we use the ongoing case study (Ecuador as the destination, Germany as the source market) and take an existing long-form blog article created earlier in the series:
“From Cobblestone to Volcanoes: A 7-Day Andean Journey from Cuenca to Quito”

Then we use the Social Media Expert AI to turn that single article into a 10-day Facebook campaign, with posts that are:

• Short, emotional, and highly readable on mobile

• Built with a consistent format (hook → story → CTA → hashtags)

• Optimized for engagement (questions, prompts, lightweight emojis, clean spacing)

• Easy to copy/paste directly into Facebook

• Capable of generating image prompts so you can create original visuals to match each post

You’ll see the AI guide you step-by-step:
✅ Choose your starting point (text, image, idea, or “find trending topics for me”)
✅ Confirm the post angle (story-focused, responsible travel, photogenic route, etc.)
✅ Build a day-by-day campaign plan before writing anything
✅ Apply platform best practices (format, timing, CTA style, hashtag strategy)
✅ Generate the final posts in clean, publish-ready form
✅ Create one-by-one image prompts and refine visuals without adding unwanted text overlays

The key idea: long-form content becomes dozens of outreach assets, and you finally get consistency without burning hours every day.

🔧 Access all 9 free AI tools here:
👉 santiagoR.com/freeAITools

📌 Want help implementing these tools into a real content system for your destination or tourism business?
I offer coaching + staff training to help you use AI faster, better, and with a repeatable workflow.

If this episode helped you:
👍 Like
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💬 Comment with the platform you want to grow (Facebook, Instagram, TikTok, LinkedIn) and I’ll share the best post formats to start with.

You can listen to the episode here but these ones are better watched on YouTube so you can follow along.

In 2026 the podcast is now found on Spotify, Apple Podcasts and now also YouTube (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.