Your visitor has already arrived. Now what?

In this episode of the “9 Free AI Tools to Attract High-Value Visitors” series, we review one of the most practical tools in the entire framework: the Self-Guided Tour Creator AI — built to help you create real, walkable, time-logical itineraries your visitors can use on the ground once they’re already in your destination.

This tool sits in the “content” phase of the framework, but unlike inspirational blog articles, this is utility content: self-guided walking tours that improve the visitor experience, reduce friction, and help your destination deliver more value while people are there.

In this walkthrough you’ll see how the AI:

• Starts with a destination prompt (example: Cuenca, Ecuador) and a defined target market (example: German visitors aged 25–50, culture + nature + local life)

• Lets you choose between a pure walking route or a route that includes short transport

• Builds a realistic route with space/time logic: stop sequence, walking times, visit durations, and total tour length

• Writes engaging descriptions for each stop (and lets you refine tone, style, and format as you go)

• Generates a title + short platform-ready tour description you can paste into a brochure, app, website, or tour platform

• Optionally creates a quiz to add interactivity and engagement

• Finds Creative Commons licensed images for each stop (with source links)

• Translates the whole tour into simple, friendly German (or any language), and can even add practical info at the top of each stop: address, time to visit, next stop, and walking time

By the end you’ll have a complete self-guided tour you can publish as:
✅ a web page
✅ a PDF handout
✅ a tour-platform listing
✅ a destination app experience
✅ content your staff can reuse in visitor support

🔧 Access the 9 free AI tools here:
👉 santiagoR.com/freeAITools

📌 Want help implementing this for your destination, hotel, or tourism business?
Santiago also offers 1:1 coaching and staff training so you can apply these tools faster, with better outputs, and with a real content system behind them.

If this episode helps you, like, subscribe, and share it with someone who works in tourism and wants better visitors and better visitor experiences.

Hear the episode here.

In 2025 the podcast is now found on Spotify, Apple Podcasts and now also YouTube (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.