Aimee Armstrong is bringing insider knowledge and a builder mindset to corporate travel management

In this episode of Everything AI in Travel, I’m joined by Aimee Armstrong, co-founder of Altitude AI, an AI-native startup that’s taking on the messy, unloved world of corporate travel for SMEs – and breaking a few ceilings along the way.

Aimee’s journey is wild: from motorcycle mechanic on Australian superbike race teams, rebuilding race engines and specialising in suspension, to product leadership roles at SiteMinder, Domain and Go1, and now building an AI travel assistant that lets employees book and manage business travel directly from Slack, Teams or WhatsApp – no clunky portals, no extra logins, no “I’ll do it later” inbox guilt.

We dig into:

• How Aimee went from race garages and Phillip Island to leading product in travel tech

• What she learned at SiteMinder about integrations, partnerships and the hotel tech ecosystem

• Why SMEs are massively under-served by traditional TMCs and corporate travel platforms

• The rise of remote work, offsites and “unmanaged” travel – and why tools built for finance teams don’t work for everyday travellers

• How Attitude AI acts like a digital executive assistant: reading your calendar, spotting upcoming trips, nudging you to book, and keeping you inside policy

• Dealing with off-platform leakage (when people sneak off to OTAs and Booking.com)

• The rise of “bleisure” travel and how policies and tools need to adapt

• Why AI-native teams (and AI engineering talent) are the new moat in travel tech

• The AI trends Aimee’s watching closely – from agentic workflows to video generation and hyper-personalisation

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👥 Connect with Aimee
Want to talk corporate travel, AI agents or partnering with Altitude AI? Find Aimee Armstrong on LinkedIn and say you came from the podcast.

Hear the episode here.

In 2025 the podcast is now found on Spotify and Apple Podcasts (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.