Education Series: Tool No.1 - The Strategy Expert in Tourism

This week we start on the 9 tools you need to find new customers for your business or advance your career in travel.

Your instructor Santiago Rodriguez PHD takes you through how to use the first tool - The Tourism Expert, to help you build your strategy to achieve your goals. Strategy is the crucial first step because all the other practical tools in this series are built in service to your strategy.

If you already have a strategy then you can query it with this tool to fine tune it and make sure nothing is missing.

In these podcasts, Santiago takes you step by step through each of the tools and they are best watched rather than just listened to. As such we’ve loaded them onto the YouTube channel for ease of viewing.

Hear the episode here on Spotify or listen on Apple Podcasts.

If you missed the introduction to this special series you can hear Santiago take you through the theory here before jumping into the practical lessons.

You can access all 9 tools absolutely for free over at www.santiagor.com/free-ai-tools

In 2025 the podcast is now found on Spotify and Apple Podcasts (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.